Evidence-Based Benefits: Niacinamide has a strong reputation supported by clinical research. Its benefits include reducing inflammation, improving skin elasticity, and evening out skin tone. Marketing often highlights these scientifically backed claims to attract customers seeking effective solutions.

Targeted Solutions: The product appeals to consumers by addressing specific skin concerns such as acne, hyperpigmentation, and aging. By providing targeted solutions, the serum aligns with the theory of personalized skincare.

Versatility: Niacinamide is often promoted as a versatile ingredient that suits various skin types and can be combined with other skincare ingredients. This flexibility makes it appealing to a wide audience.

Positive Skin Health Trends: The growing trend towards products with proven benefits and minimal side effects supports the appeal of niacinamide. Consumers are increasingly interested in products with transparent ingredient profiles and substantial research backing.